As retailers across the globe are navigating the ripple effects of COVID-19, an ongoing labor shortage, supply chain difficulties and consumers’ rising expectations, NCR Corp. and Google Cloud are partnering to help them to turn these challenges into opportunities.
With the expansion of their strategic partnership, Atlanta-based NCR and Sunnyvale, CA-based Google Cloud are now bringing additional platform and cloud capabilities, including AI and machine-learning solutions to retailers worldwide, giving them access to best-in-class tools and unmatched flexibility to deliver exceptional in-store experiences for consumers.
“Digital penetration soared in response to the pandemic, and the continued growth in curbside and other omnichannel services show how the physical store is central to a modern strategy,” said Carrie Tharp, vice president of retail and consumer at Google Cloud.
“The future of retail will continue to be channel-less, and retailers are quickly evolving the entire in-store shopping experience, from walk-in to checkout, using data in new ways and creating frictionless experiences between digital and store," Tharp added.
