Founder Samuel Chico, Sr. decided to open a small bakery as a subdivision of Chico Dairy Co. to offer a line of cakes, donuts, cookies, and breads to go along with the dairy products. The small bakery continued to operate until the next-generation owner, Sam A. Chico, Jr., decided that his mother Julia’s pepperoni roll recipe was simply too good to be kept just for the family. Moving into a larger building, Sam Jr. began to mass produce Julia’s Pepperoni Rolls, and Chico Bakery — Home of Julia’s Pepperoni Rolls, was created.
Pepperoni rolls have been a West Virginia favorite since the 1920s. The simple idea of baking the zesty pepperoni into freshly baked rolls came to Julia Chico as an inventive ...
