Frito-Lay, a unit of PepsiCo Inc., is building a “company within a company” to pursue what might be called a 1 percent-99 percent strategy.
Frito-Lay, a unit of PepsiCo Inc., is building a “company within a company” to pursue what might be called a 1 percent-99 percent strategy: creating high-end snacks as well as those that appeal to what it diplomatically calls “value” customers, according to The New York Times. For the full story, click here.
