Most adults want chocolate candy, not flowers, Ferrero finds in Valentine's Day survey

Feb. 11, 2025

The Ferrero Valentine's Day Index, which examines consumer habits and plans to celebrate Valentine's Day, says chocolate is Cupid’s best friend.

Related To: Ferrero North America

Consumers prefer chocolate says Ferrero Valentine's Day survey

The Ferrero Valentine's Day Index, which examines consumer habits and plans to celebrate Valentine's Day, says chocolate is Cupid’s best friend.

The survey¹ uncovers that most adults prefer chocolate over flowers and would rather have a low-key celebration at home over an elaborate one. Key findings include:

66% of adults say that chocolate is their favorite treat, outpacing cookies, candy and other treats
63% of women and 55% of men agree that celebrating at home is more appealing than going out
64% of women think chocolate is a stress-free way to celebrate
59% of adults would rather receive chocolate over flowers
62% of adults say a home-cooked meal is more romantic than an expensive restaurant dinner
52% of women believe that proposals on Valentine's Day are overrated
41% of men believe there should be a male equivalent to Galentine's Day

Ferrero plans to meet these trends with gifting boxes from some of its brands, including a Ferrero Rocher box of chocolates and heart-shaped boxes from Butterfinger Crunch. Other sweet treats include Mother's Puppy Love cookies and a mini Nutella Valentine's Day jar.

What they are saying

"Valentine's Day is synonymous with sharing joy and showing affection for those that are near and dear to us, and chocolate gifting remains a big part of that tradition," said Jim Klein, chief customer officer, Ferrero USA, in a release. "We're proud of the part we play in helping people celebrate the holiday when they give a box of Ferrero Rocher, a jar of Nutella, or other confectionary treats to their loved ones to make their day special."