Cinnamon and creme treat from Hershey’s and General Mills collab
As many as 75% of Gen Z and Millennials seek out-of-the-ordinary flavor mashups in their snacks, according to the Mintel US Flavor Lifecycles Report 2024. To help satisfy that demand, Hershey’s and General Mills have teamed up to launch of Hershey's Kisses Cinnamon Toast Crunch flavored candies, a limited-time offering hoping to be consumers’ “ultimate snack.”
The new Hershey’s Kiss flavor pairs smooth white creme with swirls of cinnamon sugar and graham-flavored cookie bits. The flavored candies are at retailers nationwide in 9-oz bags.
What they are saying
“Unexpected crossovers are having a moment, and we’re delivering a Hershey’s Kisses flavor combo no one saw coming — but everyone will want to try,” said Katie DeCapria, senior brand manager at the Hershey Co. “Hershey’s Kisses have always been a go-to for sweet moments, and now, the Cinnamon Toast Crunch flavor will make memories even more unforgettable.”
Read more about brand collaborations on VendingMarketWatch.com
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