Sweet, sour and chewy: Frozen treat pairs ice pop with gummi candy

Sour gummy brand Trolli is betting that snackers seeking a novel frozen treat will enjoy Trolli Gummi Pops. The frozen treats pair the company’s soft, chewy gummy with a sour-flavored frozen pop. Each pop sports two-tone neon colors and two-in-one flavor combinations: Cherry Lemon and Grape Strawberry.

The new freezer treats, developed by frozen treats manufacturer Wells Enterprises in collaboration with Ferrara Candy Co. makers of Trolli, arrive on the market at a time when Trolli Gummi Pop holds both the #1 and #2 top-selling new SKUs in the frozen handheld treats segment, according to Nielsen Scan Market and reported by Trolli.

Trolli Gummi Pops are offered in single-serve packages as well as multi-pack boxes.

What they are saying

“We’ve taken what fans love about Trolli — the vibrant dual colors, unique texture and flavor combinations — and reimagined them in an innovative frozen format that’s truly the first ever of its kind,” said Isabella Chia, chief marketing officer at Wells, in a release. “Our team worked tirelessly to perfect that signature soft, gummi Trolli texture in a frozen treat. Trolli Gummi Pops represent our commitment to delivering unexpected sensory experiences that surprise and delight consumers looking for something beyond traditional frozen treats.”

“Our Trolli brand is always about pushing the boundaries. And with the new Trolli Gummi Pop, that push is outside of the candy aisle, offering a completely new and unexpected way for Trolli consumers to experience the sour-brite profile they love…now in a frozen gummy form,” said Greg Guidotti, chief marketing officer at Ferrara, in a release.

The Ferrara Candy Co. is based in Chicago and owned by the Ferrero Group.