Facing market headwinds and reports that snacks and sweets have gotten too expensive for consumers in light of continuing inflation, Hershey has reached out to industry veteran Stacy Taffet to join the candy maker as its new chief officer, effective April 14.
Taffet has more than 20 years of marketing experience, including 15 years with consumer-packaged goods. She previously worked at PepsiCo, most recently as senior vice president of beverage portfolio strategy and marketing. During her tenure, she managed marketing transformations for brands such as Peps and bubly.
In her role at Hershey, Taffet will focus on accelerating brand growth and strengthening its position in the global snacking market.
What they are saying
“We are thrilled to welcome Stacy to Hershey’s executive team. With deep expertise in brand strategy, innovation and commercial growth, Stacy brings strategic capabilities to accelerate our vision to become a leading snacking powerhouse,” said Michele Buck, president and CEO of The Hershey Co. in a release. “With a proven track record of driving sustainable growth across complex business landscapes, I’m confident that her leadership will help us unlock new growth opportunities, elevate our iconic brands and continue to delight consumers around the world.”
“I am deeply honored to join Hershey and help shape its next chapter of growth. Throughout my career, I’ve admired Hershey not only for its iconic brands that have created meaningful moments for generations but also for its exceptional talent and profound commitment to community impact,” said Taffet. “I’m excited to contribute to this remarkable legacy while working alongside the team to advance our ambitious vision for the future.”
