Hi-Chew debuts fruity assortment offering with spring break hook

Billed as an “intensely fruity, intensely chewy candy,” Hi-Chew is a fruit-forward peg-bag candy offered in three globally inspired flavors.

To kick off the new offerings, Hi-Chew will host a pop-up store at the Miami International Airport for 10 days in March to give spring break travelers a novel snack break opportunity.

The Getaway Mix includes three flavors:

• Mango Chamoy, which balances the sweet, tart notes of ripened mango with a hint of spice that grows with every chew.
• Mai Tai, a mocktail-inspired flavor blends fan-favorite tropical fruits for a flavor reminiscent of the classic vacation beverage.
• Yuzu Lime, which combines tangy notes of Japanese yuzu citrus with vibrant and zesty lime sweetness.

What they are saying

“Hi-Chew Getaway Mix will take consumers around the world with its internationally inspired flavors,” said Teruhiro Kawabe, chief representative for the USA, and president and CEO of Morinaga America Inc. “As we bring the mix to life at the Hi-Chew Getaway Mix Layover within the Miami International Airport, we're excited to have consumers connect their upcoming trip with these new flavors and add some sweetness to their travel experience.”