The Hershey Co. has acquired Sour Strips, a fast-growing sour candy brand with a strong social media presence. Sour Strips' "sour candy that doesn't suck" is expected to enhance Hershey's presence in the category and expand its reach.
Founded in 2019 by social media personality Maxx Chewning, Sour Strips set out to invigorate the sour candy category with shockingly sour flavors and innovative branding. Chewning will continue to lead marketing and innovation efforts for the brand.
"The acquisition of Sour Strips expands Hershey's offerings within our growing sweets portfolio with a product that is beloved by consumers," said Mike Del Pozzo, president, U.S. Confection, The Hershey Co.
"Hershey's exceptional track record making iconic brands worldwide aligns perfectly with our vision for Sour Strips,” said Maxx Chewning, founder of Sour Strips. “Together with Hershey, our team is excited to continue delivering extraordinary experiences to candy enthusiasts around the globe."
