M&M's reinvents its Peanut Butter classic with a Jelly twist

    Sept. 30, 2024
    M&M's Peanut Butter & Jelly enters the scene as the brand's first flavor innovation since 2022.
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    Pairing a comforting twist on a classic favorite: Mars launched M&M's Peanut Butter & Jelly. The first new flavor since 2022 combines berry-flavored bite-sized chocolate treats with a smooth peanut butter center. The new flavor invokes the comforting experience of a PB&J sandwich, the company said in a release. 

    "Peanut butter M&M's have always been a popular flavor with our fans, so we're excited to double down on their excitement—with a twist," said Gabrielle Wesley, chief marketing officer for Mars Wrigley North America. "Our new M&M's Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared."

    Peanut Butter & Jelly is the latest peanut-forward flavor and joins M&M's Peanut Butter, M&M's Peanut Butter Minis and M&M's Peanut Butter Mega as products that offer the smooth flavor into poppable mini and mega sizes.

    M&M's Peanut Butter & Jelly will be available beginning in December 2024 in 1.63 oz., 2.83 oz. and 8.6 oz. sizes.

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