Hershey celebrates SHE with change to iconic chocolate bar
Source The Hershey Co.
There is no Hershey's without “SHE,” according to the legendary chocolate company.
To honor all the women and girls out there, Hershey's brand developed a small batch of Celebrate HerSHEy's bars, highlighting the “SHE” at the center of its iconic Hershey's milk chocolate bars for the first time in the U.S.
On March 8, International Women's Day, the first 1,000 visitors to every Hershey's Chocolate World locations (Hershey, PA, New York City Times Square and Las Vegas) will receive the limited-edition Celebrate HerSHEy's bar to celebrate a woman in their life.
To keep the celebration going throughout March, Women’s History Month, the Hershey's brand also created a short inspirational film featuring women whose achievements have impacted and inspired the world, including the likes of Gloria Steinem, Gilda Radner and Katherine Johnson.
Hershey's brand is also inviting everyone to share in the celebration of SHE by sharing a picture of a woman you are celebrating on social media and use the hashtag #CelebrateSHE.
