M&M'S® Invites Fans To Star In The Brand's Next Commercial

HACKETTSTOWN, N.J., Feb. 24, 2017 /PRNewswire/ -- Colorful chocolate candies and catchy beats have never been remixed like this. On Sunday, the M&M'S brand will bring together its iconic spokescandies with Incredibox beatbox technology in a new, musically-inspired commercial that is sure to generate buzz. And, now, M&M'S is looking to its fans to get involved by recording their own bite-size beats for a chance to be featured in an upcoming TV commercial. Fans are encouraged to visit bitesizebeats.com to record their own beat by running the band of M&M'S spokescandies turned beatboxers. Anyone can participate – it's as easy as adding fun accessories to your favorite colorful characters and using pre-mixed effects, melodies and voices to create one colorful beat. Fans can then share their new creations on their social channels and check out beats created by other users.

"We wanted to get fans more involved with the M&M'S brand by giving them a voice in our iconic TV commercials," said Tanya Berman, Director, M&M'S Brand. "This program, which relies on user-generated content, is just another example of how we are continuing to find new and innovative ways to connect with M&M'S fans around music."

Top consumer beats will be featured in upcoming M&M'S commercials or on M&M'S social media channels. To enter, simply save your beat to the site and we encourage you to use the hashtag #bitesizebeat to share with your friends on Facebook or Twitter. For inspiration, check out the bite-size beat by Kelly S. on the M&M'S You Tube channel: http://bit.ly/2mfR65f. Follow the brand's Facebook page (www.Facebook.com/mms) and Twitter channel (@mmschocolate) for more information, check out hashtag #bitesizebeat on social media to join in the conversation and visit bitesizebeats.com to participate.

About Mars, Incorporated

Mars, Incorporated is a private, family-owned business with more than a century of history, $35 billion in sales, and six diverse business segments producing some of the world's best-loved brands: PEDIGREE®, ROYAL CANIN®, IAMS®, BANFIELD® CESAR® (Petcare); M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, TWIX® (Chocolate); DOUBLEMINT®, EXTRA®, ORBIT®, 5™, SKITTLES® (Wrigley); UNCLE BEN'S®, DOLMIO®, MASTERFOODS®, SEEDS OF CHANGE® (Food); ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® FLAVIA® (Drinks); and COCOAVIA® (Symbioscience). Headquartered in McLean, VA, Mars operates in 421 facilities across 78 countries, where our more than 80,000 Associates —all united by the company's Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom –strive every day to create relationships with our stakeholders that deliver growth we are proud of. For more information about Mars, Incorporated, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn and YouTube.