To kick off 2022, Mtn Dew launched the next huge thing in flavors - Mtn Dew Spark and Spark Zero Sugar. This innovation takes the highly popular flavor of raspberry lemonade - ranked #1 among overall CSD drinkers - and gives it a bold and refreshing twist that only Dew can deliver. A perfect balance of tart and sweet, this new addition to the permanent flavor line-up enables Mtn Dew to continue to lead in flavored CSDs, while also strengthening its leadership in the high-growth category of zero sugar flavors.
In addition to raspberry lemonade being the highest ranked flavor among overall CSD drinkers, it shows strong appeal across demographics, especially among younger CSD drinkers. Mtn Dew Spark specifically demonstrated strong brand and flavor connection in consumer testing.
