Keurig Dr Pepper will introduce new flavors in its carbonated soft drink brands and cold beverages

In 2025, Keurig Dr Pepper will introduce new flavors across its brands, including Dr Pepper, 7UP, A&W, and Snapple. Dr Pepper Blackberry is the first release.

Following up on the success of viral popularity for novel flavors such as Dr Pepper Creamy Coconut — a limited-time offering in 2024 and its most successful LTO carbonated soft drink to date¹ — Keurig Dr Pepper will introduce new flavors across its brands.

They include:

Dr Pepper Blackberry, a permanent new flavor, combines the original 23 flavors of Dr Pepper with the rich sweetness of blackberry flavor. Recent data shows high consumer interest for the flavor, according to the company, with blackberry-flavored carbonated soft drinks growing more than two times faster than the carbonated soft drink category in dollar sales last year.² Dr Pepper Blackberry will be available nationwide in regular and zero-sugar varieties across a range of pack sizes as well as fountain and frozen dispensed formats.
7UP Tropical combines 7UP — the No. 2 lemon-lime carbonated soft drink³ — with tropical flavors of mango and peach and bursting with summery vibes. Also launched as a permanent flavor, the regular and zero sugar versions are available nationwide in 12 oz 12-packs.
Snapple Peach Tea & Lemonade adds citrusy lemonade to the brand’s No. 1 tea flavor⁴ as a new, permanent flavor available nationwide.
Bai Simbu Strawberry and Bai Shala Coconut Strawberry — two permanent additions to the Bai lineup — are sweetened with plant-based stevia. Both varieties support a healthy immune system.
A&W Ice Cream Sundae offers a limited-time-only nostalgic treat, inspired by the flavor combination of sweet vanilla ice cream and indulgent fudge topping. It will be available in 12-oz 12-packs starting in August.
RC Cola Zero Sugar brings the iconic cola taste with zero sugar to expanded retailers nationally in February, available in both 12 oz 12-packs and 2-liter options.

In addition to its nationwide launches, KDP will introduce a variety of retailer-exclusive and regional offerings throughout the year, featuring brands such as Sunkist, Crush and Mott’s.

What they are saying

“Our 2025 cold beverage pipeline builds on our strong track record of delivering successful consumer-centric innovation across our portfolio of legendary brands,” said Eric Gorli, president of U.S. Refreshment Beverages at Keurig Dr Pepper, in a release. “Our experts, from flavor scientists to trend spotters, have crafted a dynamic lineup across soft drinks, waters, teas and juices that will offer consumers nationwide even more choice through new fruit flavors, modern twists on familiar favorites and zero sugar options.”

Sources

1. Circana Total US – Multi Outlet + Conv Time: Calendar Year 2024 Ending 12-29-24

2. Circana, MULO+C, Calendar Year 2024 $ Sales

3. Circana Market Advantage, Total MULO+C, 52W ending 12.29.24

4. Circana Snapple POS Dollar Sales Data L52W through 12.29.24