Waterloo Sparkling Water launches 3 limited-time flavors in collab with Guy Fieri

April 3, 2025
Three new limited-time flavors from Waterloo Sparkling Water are inspired by the chef and restaurateur’s experiences and “Flavortown” brand.

Three new limited-time flavors from Waterloo Sparkling Water are inspired by one chef and restaurateur’s experiences and “Flavortown” brand. Lemon Italian Ice, Huckleberry Cobbler and Spiced Mango Sorbet harken back to Guy Fieri’s favorite flavor memories with his family.

Waterloo’s limited-time sparkling waters can be enjoyed straight from a chilled can. They are free of calories, sugar and sweeteners. All flavors are made with Non-GMO Project Verified natural flavors and purified carbonated water.

What they are saying

“We’re goin’ big on flavor together! The team at Waterloo Sparkling Water is incredible at bringing flavor to life, so I knew they’d hit it out of the park with these limited-time sparkling waters inspired by some of my favorite flavors,” said Guy Fieri in a release announcing the collaboration. “Lemon Italian Ice is a tart and sweet throwback to East Coast summertime family trips. Huckleberry Cobbler is a sweet and tangy berry bomb with a surprise hit of baking spice. And Spiced Mango Sorbet has just a touch of spice highlighting some bright fresh mango.”

“We are thrilled to collaborate with Guy Fieri on these fantastic sparkling waters, bringing to life our mutual love of epic flavor with a first-of-its-kind strategic brand collaboration in this competitive category,” said Kathy Maurella, CMO of Waterloo Sparkling Water, in a release. “When the ‘Mayor of Flavortown’ joined us at our summer launch event last year, we immediately started brainstorming more ways to capture the spirit of both Waterloo and Flavortown. From start to finish, this has been a true partnership.”

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