Dairy-free coconut and fruit beverages can deliver vacation at your desk

Califia Farms wants to help you turn on vacation mode with its new product line, Califia Farms Creamy Refreshers. The plant-based brand, which produces beverages with up to 60% less sugar than other brands, has launched four flavors of its quenchers, combining coconut cream with fruit juice.

The launch comes at a time when the market is ripe. The U.S. juice market is expected to reach 3.35B this year¹ with 57% of consumers purchasing juices in the past year, the company noted in a release, and nearly two-thirds drinking juice weekly.² According to research, Gen Z and millennials purchase the most juice, as evidenced by the cascades of social media moments showing influencers’ fun beverage treats throughout the day. Additionally, as juice consumption rises, so do concerns around ingredients. In fact, sugar reduction claims are the most popular benefit among non-alcoholic beverage launches.³

All four refreshers are soy-free and gluten-free. Enjoyed best over ice, flavors include:

Strawberry Creme: Blends real strawberry juice with coconut cream. 9g of sugar per serving.
Key Lime Colada: A bright blend of key lime juice with smooth coconut cream. 8g of sugar per serving.
Piña Colada: Pineapple juice is paired with coconut cream for a tropical, plant-based treat. 9g of sugar per serving.
Orange Creme: A citrusy blend of orange juice and smooth coconut. 10g of sugar per serving.

Califia Farms debuted the new products at Expo West.

What they are saying

“Over the last 15 years, Califia Farms has loved experimenting with the endless possibilities of plants. Creamy Refreshers is a perfect example of how that innovation unlocked something new, delicious, and fresh,” said Suzanne Ginestro, CMO of Califia Farms, in a release. “Today's consumer embraces mindful indulgences, and we’re proud to bring a new little sweet treat to retail shelves.”

Research links

1. "Juices Market in the United States." Statista. Retrieved February 20, 2025.

2. Innova Market Insights. (n.d.). Juice market trends in the U.S. Retrieved February 19, 2025.

3. GlobalData. (2024). The Sugar Challenge Report 2024: The evolution and future outlook of calorie and sugar reduction in soft drinks. Retrieved February 20, 2025.