Anheuser-Busch and 1st Phorm, a sports nutrition and supplements company, will partner to develop new products for the rapidly growing energy drinks and related beverage segments.
"Building on our commitment to consistently deliver quality and innovation, Anheuser-Busch is excited to partner with 1st Phorm,” said Brendan Whitworth, CEO of Anheuser-Busch, in a statement. “This brings together two American manufacturers with proud St. Louis roots and complementary expertise.”
“1st Phorm brings over 20 years of category experience and deep relationships in the sports nutrition industry and fitness community,” Sal Frisella, CEO of 1st Phorm, said in a release.
The two companies expect to rely on their core strengths and scale in developing the new beverages.
Dana White, the CEO and president of the Ultimate Fighting Championship (UFC), will also be part of the partnership.
