Need a candy-flavored boost to fuel your fitness performance? The flavors of some of Hershey's most cherished products, including Jolly Rancher Candy, Bubble Yum Bubble Gum, Reese's Peanut Butter and Hershey's Milk Chocolate, can be had in new energy drinks, pre-workout and protein powders from C4, made by Nutrabolt.
The two companies have teamed up to develop the C4 Original x Bubble Yum Pre-Workout along with C4 Performance Energy x Jolly Rancher energy drinks, available in three classic Jolly Rancher flavors: Blue Raspberry, Green Apple and Watermelon. The pre- and post-workout drinks debuted this month.
In October, three C4 Whey Protein powder flavors will join the product lineup. In addition to Hershey fan-favorites of Hershey's Milk Chocolate and Reese's Peanut Butter, the protein powder will be offered in Vanilla Bean.
"For years, users have been mixing their own peanut butter and chocolate protein shakes, and we've frequently heard requests for a Jolly Rancher candy-flavored C4. After extensive testing, we're thrilled to finally bring these products to market," said Doss Cunningham, chairman and CEO at Nutrabolt in a release.
"These new beverages and powders sweeten the performance category for athletes and fitness enthusiasts to achieve their best, and we are thrilled to partner with C4 to deliver this lineup," said Andy Paladino, director of global licensing at The Hershey Licensing Company.
