Wild Bill's teams with Bazooka to unveil new Ring Pop craft soda flavors

Two new Ring Pop craft soda flavors, Strawberry and Watermelon, hit shelves this month from Wild Bill's Olde Fashioned Soda Co. The release follows the craft soda debut of Blue Raspberry and Berry Blast flavored Ring Pop beverages earlier this year.

The new flavors will be part of a variety 12-pack that includes the full lineup of Wild Bill's Ring Pop flavors. The new flavors also will be immediately available in 92 Giant Eagle locations across the Northeast, on Amazon and via the Wild Bill's website.

Michael Russo, chief growth officer at Wild Bill's, shared his excitement about the partnership expansion: "We're excited to deliver another round of mind-watering and mouth-bending flavors that not only evoke cherished old memories but also help create new ones over a shared nostalgic soda flavor."

Bazooka Candy Brands also expressed their enthusiasm for the collaboration. "We're incredibly excited to continue our partnership with Wild Bill's, bringing our most popular Ring Pop flavors to a fun fizzy format. The new Strawberry and Watermelon flavors are perfect additions to the Wild Bill’s lineup, offering fans a delicious and nostalgic treat," said Rebecca Silberfarb, vice president of marketing at Bazooka Candy Brands.

The licensing agency that brought these companies together, Lisa Marks Associates (LMA), echoed this sentiment, highlighting the success of the ongoing partnership: "We're thrilled to see the continued success of the Wild Bill's and Ring Pop collaboration. The new flavors capture the fun and nostalgia that fans love," said Lisa Marks, president of LMA.