Chobani launches shelf-stable super milk exclusively for those in need

July 12, 2024
Chobani Super Milk addresses a critical need by providing access to nutrient-dense, high protein, low fat dairy to those who need it most.

A shelf-stable, low fat dairy milk that is nutrient-dense and protein-rich will serve those recovering from natural disasters following Chobani LLC's development of its Chobani Super Milk. The product also will be donated to those experiencing food instability in Chobani's hometowns.

On average, the American Red Cross responds to approximately 65,000 disasters annually across the United States. At the same time, there are already 44 million Americans facing food insecurity. Chobani will produce an average of 145,000 pounds of Chobani Super Milk monthly to be deployed by the American Red Cross nationally in areas facing natural disasters and to local partners in central New York and southern Idaho communities.

The aseptically packaged milk does not require refrigeration until it is opened. The shelf-stable nature of Super Milk addresses the logistical and supply-chain challenges often associated with providing dairy during disaster relief and to food banks and pantries.

"We know food is essential, but it becomes an even greater need during natural disasters. What we did at Chobani was make a solution that could be deployed when and where it's needed. We call it Super Milk – high protein, high fiber, nutritious milk that is wholesome and shelf stable," said Hamdi Ulukaya, founder and CEO of Chobani. "It's been a true gift for our entire team to bring this to life. We are humbled and honored to help those in need during hard times."

"I'm inspired by forward-thinking Annual Disaster Giving Program members like Chobani that make it possible for us to support those in need at a moment's notice," said Cliff Holtz, president and CEO of the American Red Cross. "Last week, Chobani sent a truckload of Super Milk to New Mexico in just a few days, helping power our relief efforts for those impacted by the wildfires. We're grateful for their generosity and partnership as families continue to rely on the Red Cross for vital comfort and care in the wake of more frequent and intense disasters."

A portion of Chobani Super Milk will be donated to food banks and pantries in Chobani's hometowns providing a nutrient-dense protein-rich product to people facing food insecurity in its own backyard. In Idaho's Twin Falls County and New York's Otsego and Chenango Counties, 12 to 13% of their residents experience food insecurity. Chobani has donated over 6.4 million pounds of food across the U.S. since 2022.

Ulukaya continued, "We are spreading Super Milk across the country through amazing partnerships with the American Red Cross and local food banks and pantries in southern Idaho and central New York. We are so proud to work with these inspiring organizations that are focused on delivering food to more people. We could not make this impact without the power of these partnerships, and it is an honor to work together."

Chobani credits support from Tetra Pak, Dairy Farmers of America (DFA), and IFF for ingredients and packaging for help in developing and delivering Super Milk.