Pure Leaf launches sweet iced tea with zero sugar and zero calories

Pure Leaf is introducing Pure Leaf Zero Sugar Sweet Tea: a delicious, real brewed, high-quality sweet, iced tea with zero sugar and zero calories. As with every bottle of Pure Leaf Iced Tea, Pure Leaf Zero Sugar Sweet Tea is made from freshly picked, high-quality black tea leaves brewed fresh for each batch – creating a smooth, woody aroma with the perfect level of sweetness. Real brewed without artificial flavors, colors, concentrates, or preservatives, each bottle contains zero calories and zero grams of sugar.

Pure Leaf is bringing non-believers to the sweet side with help from Emily Alyn Lind and Celeste O'Connor in a recently launched national campaign.

"Bringing our first-ever Zero Sugar Sweet Tea product to market has been a long time coming," Julie Raheja-Perera, general manager, North America, Pepsi Lipton Partnership, said in the announcement. "We know this is an iced tea option consumers are looking for today, and we took the time needed to perfect our recipe. We wanted to make the delicious taste of sweet tea happen without sugar, while keeping Pure Leaf's standards of real, freshly brewed tea that consumers have come to know and love. Partnering with Celeste and Emily to help consumers believe this unbelievable product has been a fun way to explore the phenomenon together."

To help bust the myth that Pure Leaf Zero Sugar Sweet Tea can't be sweet and delicious without sugar, Pure Leaf unveiled its "Unbelievably Sweet Files" campaign, which includes a video starring Emily and Celeste, in which they uncover the truth of the new Zero Sugar Sweet Tea, as well as a national promotion, calling on fans to submit their out-of-this-world accounts on PureLeafZeroSugar.com, and a multi-city tour kicking off next week in three of America's historically mystifying cities – New Orleans (April 3), Boston (April 5), and Chicago (April 7). Consumers can "sip it to believe it" with complimentary Pure Leaf Zero Sugar Sweet Tea tastings at each stop.