Yerbaé increases presence across Northeast, leverages partnership with Penn State’s NIL collective

Yerbaé Brands Corp., a plant-based energy beverage company, announced its expansion into Weis Markets, a prominent Mid-Atlantic food retailer headquartered in Sunbury, Pennsylvania. Weis Markets, with its 200 stores, is a key player in the Mid-Atlantic food retail industry, serving consumers in Pennsylvania, Maryland, New York, New Jersey, West Virginia, Virginia, and Delaware. 

In addition to Weis Markets, Yerbaé will now be available in several additional grocery and convenience stores across Pennsylvania, including Lykens Market, McLanahan's Market, Snappy's Gas Stations, and Nittany Minimart that all begin selling Yerbaé in April.

This expansion is driven by Yerbaé's recently announced national partnership with Happy Valley United (HVU), the Name, Image, and Likeness (NIL) collective supporting all 31 varsity sports and more than 800 Penn State student-athletes. This partnership has also led to the exclusive branded product being available in select Target locations in Pennsylvania starting April. Yerbaé recently announced its expansion into select Target stores in 32 states across the country, further extending its reach to consumers nationwide.

"We are excited to partner with Weis Markets and other esteemed retailers in Pennsylvania," Seth Smith, vice president sales of Yerbaé, said in the announcement. "These incredible retailers and the combined efforts of our partners at Happy Valley United provide an incredible opportunity for consumers to expand their range of better for you energy options, yet also actively participate in supporting the student athlete community. We are positioned for a rapid expansion and the opportunity to make our products even more widely available."

This distribution expansion will make Yerbaé’s newly launched 12-oz energy line available in over 232 new locations across the Northeast.