With a full launch in Q1 of 2023, consumers can now enjoy the taste of the flagship original Monster Energy Green … but without sugar.
"Consumers have been asking for years when we would release a sugar-free version of the OG Monster," Dan McHugh, Monster Energy CMO, said in the announcement. "But we didn't want to do it until we had the formula just right – and we believe we have nailed it."
With a re-tooled energy blend, an innovative new sweetener system and years of trial and error, Monster's team perfected a concoction that is 100% Monster and 0% sugar. Monster Energy Zero Sugar is primed with 160 mg of caffeine – like its predecessor .
"We are very proud of our existing sugar-free Monster Energy Ultra line, and all of its incredible innovative flavors," McHugh continued. "But we were long-overdue a zero-sugar version of our flagship flavor. The time of Monster Energy Zero Sugar is now."
