Jones Soda Co., the original craft soda known for its unconventional flavors and user-submitted photo labels, announced a new retail listing at all 1,000+ Target Café locations nationwide, where four of Jones' most popular flavors are now sold in grab-and-go coolers by the bottle.
Target Cafés now carry Jones Berry Lemonade, Root Beer, Cream Soda and Orange & Cream sodas in 12-oz. glass bottles.
The new placement supports the company's ongoing strategies to diversify growth and build brand awareness among new consumers. With the continued success of its immediate-consumption single-bottle business across the grocery channel, this partnership allows the company to extend the same strategy to general merchandise retailers.
The new distribution agreement marks the latest achievement in executing a strategic plan that has helped the company deliver eight consecutive quarters of growth, including a 35% year-over-year revenue increase in Q2 2022, according to the announcement.
Growth has been fueled by the ongoing expansion of Jones' core retail presence as well as the successes found in new, incremental distribution within the variety and convenience channels. Further supporting these business gains is the ongoing series of special release flavors and industry-first augmented reality bottle labels.
The continuation of those initiatives, along with the June launch of the Mary Jones cannabis line, are laying the foundation for continued diversified growth across the entire organization.
"Target's decision to feature Jones Soda products in their Cafés speaks to the strength of the Jones brand and Target's confidence that our cane sugar sodas will perform well against the mainstream competition," Eric Chastain, president of the Jones Soda Beverage Division, said in the announcement. "Early sales data is already validating those expectations, with volumes exceeding initial projections. We believe this strong performance supports the idea that Jones' variety of flavors, brand personality, and constantly changing labels resonate with current fans and new fans alike."
