PepsiCo is creating a new kind of energy drink with the launch of Rockstar Unplugged Energy Drink, which focuses less on providing a big hit of energy and more on enhancing good vibes.
With 80 mg of caffeine, the new sugar-free, calorie-free beverage in 12-fl.oz. slim cans combines hemp seed oil, B vitamins, spearmint and lemon balm with a dose of caffeine. It is available in blueberry, passionfruit and raspberry cucumber.
"Ninety-one percent of our consumers told us they wanted a beverage that lifts their mood,” said Fabiola Torres, PepsiCo general manager and chief marketing officer of the beverage giant’s energy category. “Rockstar Unplugged delivers the ingredients consumers have been asking for, creating an opportunity for us to transform the category and introduce new consumers to our energy portfolio."
