Celsius adds Tropical Vibe flavor to fitness drink lineup
Source Celsius Holdings Inc.
Celsius Holdings Inc. has extended its flavor offerings with Tropical Vibe, a refreshing combination of starfruit and pineapple.
Like all Celsius fitness drinks, Tropical Vibe has zero sugar, no preservatives, no artificial colors or flavors, and has seven essential vitamins.
The new flavor was initially launched with 7-Eleven in the convenience channel, securing placements in some 5,000 locations. It rolled out to other retailers in July.
The new variety is part of the company's Vibe line, which started with last year's introduction of Sparkling Peach Vibe.
"The extension of the Vibe line follows the tremendous success of our Peach Vibe launched in the summer of 2020 and is an on-trend addition we believe will not only expand our portfolio lineup but continue to appeal to a broader base of energy drink consumers seeking better-for-you functional energy," said Celsius Holdings president John Fieldly,
