In an Amazon blog, Coca-Cola has announced that its Coca-Cola Freestyle product now offers a contactless experience through a "pour by phone" option, powered by Amazon Web Services (AWS). The new capability was developed by Coca-Cola's Freestyle Equipment Innovation Center to respond to the demand for contactless options due to COVID-19.
"We're investing a lot of time to understand how consumer behaviors are evolving throughout the pandemic and making sure our tech strategy matches those and future behaviors," said Thomas Stubbs, VP of Engineering & Innovation, Coca-Cola Freestyle. "Our foodservice and entertainment partners are working tirelessly to create and maintain a safe environment for their guests. And while all Coca-Cola beverage dispensers are safe with recommended care and cleaning, we acted quickly when the pandemic hit to reimagine the future of the Freestyle machine and get ahead of shifting consumer needs."
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