Keurig Dr Pepper Enters Into Long-Term Franchise Agreement With Polar Beverages
Aug. 3, 2020
Source Polar Beverages, Keurig Dr Pepper
Keurig Dr Pepper and Polar Beverages announced a long-term franchise agreement in which KDP will provide national distribution across all channels to Polar Seltzer sparkling seltzer waters.
Commenting on the agreement, Derek Hopkins, KDP Chief Commercial Officer, stated, "Polar Seltzer is an iconic and leading brand in the Northeast, and we are eager to expand that growth across the country. The sparkling water category shows no sign of slowing down and, our already strong partnership with Polar Beverages will accelerate our ability to ensure that Polar Seltzer is available wherever consumers shop."
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