Heartland Payment Systems launches Mobuyle™ (pronounced MO-buy-uhl), a comprehensive mobile solution that enables merchants to accept credit, debit and gift card payments through their smartphones or mobile devices. Mobuyle is the first mobile application fully designed and developed by a major payments processor, providing business owners the most comprehensive processing capabilities of any mobile payment application currently on the market.
Mobuyle is designed for brick and mortar businesses looking for off-premise processing capabilities or on-site flexibility, including the ability to easily add extra point-of-sale (POS) payment terminals. It features electronic signature capture, GPS location capture, merchandise picture storage, and voice authorization capabilities, and enables merchants to accept card payments even if they are out of range for cellular coverage or WiFi access with Store and Forward (SAF) functionality.
With Mobuyle, merchants pay rates similar to those for traditional card processing, which is much more cost-effective than paying a higher, flat fee for all transactions like some other providers charge. In accordance with The Merchant Bill of Rights and its advocacy for the clear, straightforward presentation of processing costs, Heartland follows an interchange plus pricing model which passes card brand fees directly through to the merchant and charges processing fees separately, making it easier for merchants to see what they are paying and to whom. Business owners also save money by working with Heartland directly and bypassing third-party provider fees.
Mobuyle’s first application is designed for retail environments and currently serves Android smartphones. Heartland will begin releasing applications for other smartphones and mobile devices, including the iPhone, the iPad and iPod Touch, and other verticals, including restaurants, later this year.
For more information about Mobuyle and accepting mobile payments, visit HeartlandPaymentSystems.com/Mobuyle.
