Grupo Bimbo recognized for sustainable fleet management practices
Grupo Bimbo, the world’s largest baking company, was recognized with the 2025 Geotab Innovation Award for Productivity. The annual award program recognizes commercial enterprises and public sector fleets that use connected vehicle technology and data insights “to drive better outcomes for business, people, and the planet.”
Operating in more than 35 countries, Grupo Bimbo is a key player in the snack industry with 223 bakeries and more than 1,500 sales centers. To manage its extensive direct distribution networks globally — spanning more than 58,000 routes and supported by more than 152,000 associates — Grupo Bimbo relies on vehicle telematics from technology provider Geotab.
Geotab telematics are used extensively for Grupo Bimbo’s fleet management across Latin America and EMEA. With thousands of connected vehicles, Grupo Bimbo utilizes Geotab’s solutions to enhance driver safety, optimize fuel consumption through idling management and navigate challenges such as road conditions that impact maintenance and efficiency, the companies say. Additionally, Geotab supports Grupo Bimbo’s digital transformation efforts, ensuring strong data governance for a more connected and sustainable fleet.
Geotab awarded Grupo Bimbo for “the company’s commitment to leveraging connected vehicle technology for meaningful business improvements.” The evaluation process included a data-driven evaluation of implementation, performance and impact. Grupo Bimbo uses Geotab’s platform to bolster its productivity, including advanced fleet customization and sustainability initiatives such as optimizing efficiency, managing electric vehicles and improving vehicle uptime.
What they are saying
“Grupo Bimbo has been honored with the 2025 Innovation Award at Geotab Connect — a well-deserved recognition of their incredible growth,” said Sean Killen, vice president of global markets at Geotab. “Operating in 35 countries, they understand that smart use of data is key to optimizing fleet performance while staying true to their strong commitment to safety. Their global partnership with Geotab around the world has helped them achieve that balance, and this award is proof of it.”
“Productivity is at the core of our operations, and this recognition reinforces our commitment to using data insights to continuously improve,” said Luis Campos, Grupo Bimbo global logistics and fleet director. "Grupo Bimbo is incredibly proud to receive a 2025 Geotab Innovation Award for Productivity.”
