Key takeaways for the vending industry
- Nayax’s acquisition of Inepro Pay will enhance the adoption of digital payments in the European vending industry.
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Nayax is better positioned for customer service, localized solutions, and faster response times for vending operators.
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The consolidation eliminates duplicate processes.
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By expanding its footprint, Nayax may help accelerate smart vending growth in Europe.
Digital payments technology provider Nayax has acquired Inepro Pay, a cashless payment products company. Inepro Pay is a subsidiary of Inepro and a Nayax distributor in the Benelux region. Inepro Pay will become a full-service Nayax office in the Netherlands, joining its European offices in the United Kingdom and Germany.
Acquiring Inepro Pay will expand Nayax’s reach in the Benelux region, the companies say, and consolidating Inepro Pay under Nayax’s direct ownership will eliminate duplicate processes to reinforce a seamless merchant journey.
Europe is a core market for Nayax, accounting for approximately 36% of global revenues in 2024. This strategic acquisition is expected to accelerate growth with a new regional hub and catalyze further global expansion.
What they are saying
“Our goal at Nayax has always been to simplify commerce and deepen customer loyalty for merchants worldwide,” said Yair Nechmad, CEO and chairman of Nayax, in a release. “Inepro Pay has cultivated an unparalleled understanding of our products and customers as our distributor since 2015 in the Benelux region, and we’re confident that integrating their team and back-end operations will produce remarkable outcomes for businesses across Europe.”
“Our customers frequently tell us Nayax is the engine behind their success, unifying payments, operations and loyalty into a powerful yet flexible retail solution which spares them the hassle of managing multiple vendors,” said Jeroen Pynenburg, CEO of Inepro Group, in a release. “It has been a privilege to build up the Benelux Nayax representation in the last 10 years, and it is a natural moment for the team joining Nayax now.”
