Nayax holds hardware prices steady for U.S. operators amid new tariffs
Despite new U.S. tariffs on imports from countries like Israel and the Philippines — key assembly hubs for its products — Nayax Ltd. announced it will not raise hardware prices for its U.S. customers. The move underscores the company’s commitment to supporting operator growth and ensuring pricing stability despite a complex global trade environment.
Announced April 2, 2025, the tariffs could have impacted hardware costs from Nayax, a provider of payments and commerce platform in the convenience services sector. The company credits its global supply chain and strategic sourcing efforts for enabling price consistency. Over the past few years, the company has invested in strengthening supplier partnerships and streamlining logistics to better navigate global disruptions.
“For 20 years, our goal has been to make the transition from cash to cashless as seamless as possible for our customers,” said Carly Furman, CEO of North America, in a release. “While these tariffs are beyond our control, we can control the prices we charge. We value our customers and support their business in times of market changes.”
Operator Pulse Check: How Are "Liberation Day" Tariffs Impacting Your Business?
The "Liberation Day" tariffs impose new import duties on equipment and goods from key manufacturing countries, potentially increasing costs for vending, office coffee service (OCS), and micro market operators. These added expenses may affect everything from machines and payment systems to coffee, snacks, and other stocked items, challenging operators to manage pricing and supply chain stability.
