Einride, a freight mobility company that provides digital, electric and autonomous technology, will provide PepsiCo with a fleet of digitally optimized electric trucks in Memphis, Tenn., to electrify some Frito-Lay food distribution routes in the Memphis region.
The fleet of five vehicles, which are operated with drivers from Frito-Lay's Memphis-based carrier partner Armstrong Transportation, is projected to transport over 2,500 loads annually, covering nearly 200,000 miles, and reducing approximately 143 metric tons of CO2e emissions each year. To ensure a smooth transition for drivers and expand charging infrastructure in the market, Einride has installed a 700 kW private charging station at Armstrong's yard, allowing Frito-Lay to unlock electric freight operations quickly without complexity or costly overhead investments.
PepsiCo seeks to reduce emissions with this partnership. By using Einride's connected electric trucks, charging infrastructure and digital freight platform, which optimizes operations with data-driven insights, PepsiCo aims to reduce its Scope 3 emissions — often the largest and most challenging source of emissions for companies. PepsiCo is a key food and beverage customer for Einride in the United States and the United Kingdom.
"PepsiCo's decarbonization strategy is not one-size-fits-all. We're continuously looking for new and innovative ways to reduce our Scope 3 emissions. Our three-way partnership with Einride and Armstrong Transportation has built a scalable, turn-key approach to electrification-as-a-service with sustainability at the center of our joint goals," said David Allen, vice president and chief sustainability officer for PepsiCo Foods North America in a company statement.
"We are proud to deploy our technology in partnership with the PepsiCo team, given their ambition to cut emissions at scale with decarbonized freight," said Robert Falck, CEO and founder of Einride in a press release. “These operations will accelerate a cleaner, more efficient supply chain while showcasing that going electric with freight operations is not just possible, but essential."
Since 2020, Einride has offered shippers a cost-efficient way to transition to sustainable operations by providing an integrated ecosystem of software and hardware.
