Nayax announces rebrand of its EV Meter, electric vehicle charging subsidiary, as Nayax Energy

Nayax Ltd., a global commerce enablement, payments and loyalty platform designed to help merchants scale their business, announced that EV Meter, its electric vehicle charging subsidiary, has been rebranded and will now be known as Nayax Energy. According to the announcement, this change represents a strategic evolution that aligns with Nayax’s commitment to its partners and customers to simplify payments and energy management, and to maximize loyalty for the electric energy industry.

Before this change, EV Meter mainly focused on energy and charging station management and hardware (AC Level 2 charging stations), while Nayax was mainly focused on card present payments for charging stations. The Nayax Energy line of business will combine all these offerings under one business and sales will be executed by Nayax sales representatives.

“We believe that this change will enable us to better focus on our customers’ needs in terms of our product offering and support,” Omer Bubis, general manager of Nayax Energy, said in the announcement. “It’s important to note that while our name is changing, our core values and dedication to excellence and the quality of our products and services remain unwavering.”

Nayax Energy is looking ahead to 2030, when, according to the International Energy Agency, 230 million EVs are expected to be on the road, and over 250 million charging stations will be needed to address this growth. This rapidly expanding market offers an opportunity for Nayax Energy to achieve its mission of simplifying payments and energy management to maximize loyalty for the energy industry.

In 2030, energy will need to be intelligently managed using bidirectional dynamic tariffs wrapped in loyalty programs and AI to provide EV drivers with a seamless experience when they consume energy. Nayax Energy’s unique offering includes global payment solutions for any local market, white label energy management, a driver app, hardware agnostic solutions, loyalty and marketing capabilities, and support of common industry protocols. This places Nayax Energy in a position to address these needs, and alignment of the company’s vision with these goals will help achieve this seamlessness.