Spindle, Inc. announced that it has entered a distribution agreement with edo Interactive, Inc. (“edo”), a marketing provider that delivers special offers through consumer credit and debit cards. Through this arrangement, Spindle’s community of MeNetwork regional merchants can provide location-based, card-linked offers to millions of consumers across the country.
“The agreement with edo significantly expands the nature of MeNetwork’s services. It allows our merchants to engage a comprehensive audience of millions of card holders with customized and relevant content,” said Michael Stevens, executive vice president of marketing and innovation at Spindle, in a prepared statement. “This development dramatically increases the scope of MeNetwork as an acquisition tool, and enables multiple parties in the mobile commerce ecosystem, such as card providers, consumers and merchants, to benefit from the delivery of customized, location- and time-based offers. It’s a formula in which everyone wins.”
Through the edo platform, MeNetwork merchants can opt to send discounted offers to their customers which automatically link to their credit cards. Those consumers then receive credit for corresponding rebates on their credit cards at the time of purchase. Retailers can customize the offers, and earmark them for cardholders in specific regions, leveraging the location-based benefits of the MeNetwork model. Spindle will aggregate and manage all MeNetwork content that is sent through the edo platform.
MeNetwork is mobile marketing service that allows local merchants to deliver targeted content, offers, loyalty programs and promotions directly to consumers’ mobile devices based on location-based services. Spindle is one of the first providers to deliver an SMB (small to medium business) solution that aggregates both merchant payment and mobile marketing services.
Headquartered in Nashville, Tenn., with offices in Chicago, Ill. and Atlanta, Ga., edo delivers customized marketing offers and makes them automatically available through consumer credit cards, debit cards and mobile devices.
