In one of its first corporate, nationwide marketing efforts for its new Freestyle machine, Coca-Cola has released an app offering an interactive replication of the real-world Freestyle experience, according to Media Post’s Marketing Daily.
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Editor’s Insight: It is not known what plans Coca-Cola has for a vending application for the Freestyle beverage machine, which brings customer satisfaction to a new level.
Many observors believe there will be a vending application since the company displayed the machine at the last National Automatic Merchandising Association Expo.
In the meantime, Coca-Cola uses the Internet to educate consumers about the machine’s unique benefits. The company also uses social media to list where these machines are located.
Younger consumers in particular are intrigued by technology Coca-Cola is aware of this and is connecting to these consumers with the Internet and social media. 08-25-11 by Elliot Maras
