Selecta Group and Fiserv roll out cashless payments across Europe

Selecta Group, Europe’s largest route-based self-service retailer, said it is partnering with Fiserv Inc., a payments and financial services company, to enhance Selecta's digital payments across its points of sale.

The move is expected to meet consumer demand and boost Selecta's operational efficiency for its vending machines and smart fridges.

Selecta said its vision is to have a "ONE Selecta technology solution that will support cashless interactions across its operations and enable future development and integration." Fiserv's solution will support payments with global and local card schemes and mobile apps at the point of sale.

Selecta is also evaluating a mobile payment app, which will include access to a Selecta-branded loyalty program. A dedicated merchant portal will enable Selecta to streamline terminal management, including onboarding and activation, reporting and insights, maintenance and diagnostics.

Selecta's rollout of the Fiserv payment platform began in this summer in Europe.

“Whether buying a beverage or a meal in the workplace or on-the-go, consumers are looking for modern, cash-free and contactless payment options,” said Selecta Group chief executive Christian Schmitz. “With Fiserv we will be able to deliver these options in a way that is easy for us to manage, through a single solution, while unified reporting will give us a new level of insight into our business.”