LUNA® Bar Reinvigorates Mid-Day Snacking With Launch Of LUNA Rica™

EMERYVILLE, Calif.--(BUSINESS WIRE)--LUNA® Bar, the first nutrition bar for women, is excited to announce the latest addition to its family – LUNA Rica™. Inspired by the Spanish word ‘rica,’ which means ‘rich and delicious,’ LUNA Rica is a “break-able” organic fruit and nut bar with delicious nut butter filling, USDA organic, non-GMO and gluten free. 

LUNA Rica aims to break up the boringness of every day snacking with perfectly portioned bites for the ultimate afternoon pick-me-up. The bars are available in three crave-worthy flavors: Salted Caramel Nut, Chocolate Peanut Butter and Chocolate Coconut Almond. 

“At LUNA, it’s in our DNA to deliver delicious new snacks that fit with women’s needs,” expressed Ritu Mathur, LUNA brand director. “We know it’s important to reset from time to time, so we worked to create LUNA Rica; an entirely new type of snack bar that is nutritious, decadent and inspires women to take a break to relish victories or celebrate successes.” 

The all-new LUNA Rica bars are made from a blend of recognizable ingredients such as dates and nuts, designed to make nourishment and nutrition a focal point of the day. 

LUNA Rica is available at retailers nationwide or online at: http://www.clifbar.com/luna (MSRP: $1.49/per bar). 

About LUNA® Bar 

In 1999, LUNA Bar created the first nutrition bar for women. LUNA Bar has been a champion for women with programs and initiatives that empower and inspire in areas where they have historically been underrepresented. LUNA Bars are non-GMO and are a delicious way for women to get the nutrition they need and the taste they want so they never have to settle. LUNA Bars are available in 25 different flavors across LUNA® Protein, LUNA Rica and LUNA Bar. The bars can be found at a variety of natural, specialty, and traditional grocers, as well as online at lunabar.com. Follow LUNA on Facebook, Instagram and Twitter.