Sour Patch Kids gummy candy glows under a blacklight

Sour Patch Kids Glow Ups are coated with edible confetti that makes them the first-ever gummy candy to glow under blacklight. The soft, chewy candies are an experiential twist for Mondelēz International with its Sour Patch Kids' signature sour-then-sweet product.

A flavorless turmeric extract is the magic behind the candy’s fluorescent glow under a blacklight. For fans without a blacklight, a Snapchat filter developed by the brand allows them to see the candy glow as if under a blacklight.

Mondelēz International's Swedish Fish brand is also launching Swedish Fish Mini Strawberry-Watermelon Glow Ups.

Sour Patch Kids Glow Ups are available nationally in 3.08 oz and 6.7 oz peg bags.

What they are saying

“The Sour Patch Kids brand is known for its mischievous personality and willingness to experiment with new flavors and formats,” said Grace Howard, senior brand manager, Mondelēz International in a release. “With Glow Ups, we wanted to create a candy that goes beyond just taste — something that delivers a multi-sensory experience and surprises fans in a way only Sour Patch Kids can. Bringing this idea to life was a journey fueled by creativity, innovation and a lot of delicious experimentation. We can’t wait for fans to experience the glow for themselves.”