Protein nut rolls for snackers seeking natural, organic treat
Genius Gourmet teamed up with the maker of Skippy brand peanut butter to develop Skippy Inspired Protein Nut Rolls. Promising the sweet and salty taste and chewy texture of a nut roll candy bar, the bar has 0g of added sugar.
Sold in 10-count packages, the nut rolls combine caramel and salted, roasted peanuts around a peanut butter-flavored core. Each bar has 210 calories, 11 g of protein, 6 g of fiber, and 2g total sugar.
Genius Gourmet is developing other products with Skippy brand in 2025, according to the company. The nut rolls debuted at Expo West.
Hormel Foods Corp. acquired the Skippy brand in 2013.
What they are saying
“Skippy Peanut Butter has been a beloved brand for over 90 years, which makes this partnership an incredible opportunity for growth,” said Pete Vas Dias, president of Genius Gourmet, in a release. “Bringing the flavor of Skippy Peanut Butter into our protein snacks with their name prominently displayed on the front of our products will add to our shelf appeal and dramatically improve our sales and distribution points.”
“We are thrilled to introduce one of America’s most iconic peanut butter brands to the ever-growing protein snack category,” said Kelsey Tynan, senior brand manager of the Skippy brand, in a release. “Skippy Inspired Protein Nut Rolls make the perfect snack, and we are excited to collaborate with the team at Genius Gourmet on this tasty new venture.”
