Hershey's Gold

For the fourth time in the company’s history, Hershey is announcing a new flavor to their namesake portfolio, Hershey’s Gold. The new bars are a caramelized creme that feature salty peanut and pretzel bits to give consumers a sweet, buttery taste that is topped off with a creamy and crunchy finish.  

The development of the new product stemmed from consumer demand for new ways to experience the iconic brand. Trends also show the rising popularity of crunchy multi-textured candy. With Hershey’s Gold bars, the company recognized that consumers favor a complex combination of ingredients, which led to the unique variation of sweet and salty, crunchy and creamy.