Hydration brand Recover 180 debuts new flavor

Consumers understand the need to hydrate, but they want more than plain water from their beverages in 2025, according to a 2025 Whole Foods Markets report. Hydration-focused add-ins like electrolytes and protein will take beverages beyond plain hydration.

Ready to meet that demand is hydration brand Recovery 180, which debuted Strawberry Banana as its newest flavor. The beverage pairs a hydrating mix of organic coconut water, vitamins and minerals with the sweetness of ripe strawberries with the smooth, creamy taste of banana.

"The launch of our Strawberry Banana flavor reflects our ongoing dedication to offering customers more options tailored to their tastes while upholding the quality and performance they've come to trust," said Lance Collins, CEO and founder of Recover 180, in a release.