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Tony the Tiger celebrates his eponymous bowl game with charitable giving

Jan. 2, 2025

While dancing his way through the Tony the Tiger Sun Bowl on December 31, the iconic Kellogg's Frosted Flakes mascot focused on fun and good deeds.

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Tony the Tiger and Louie the Cardinal, the Louisville mascot, play in a bowl of Frosted Flakes at the Tony the Tiger Sun Bowl on Tuesday, Dec. 31, 2024, in El Paso, Texas.

While he danced his way through the Tony the Tiger Sun Bowl on December 31, the iconic mascot of Kellogg's Frosted Flakes focused on fun and good works.

"Tony has been the ultimate mascot to inspire confidence and gr-r-reatness for generations," said Laura Newman, vice president of brand marketing at WK Kellogg Co. "When we were thinking about ways to add to the excitement this year, we naturally turned to our roots — and a fan favorite from the early 90s — and brought fans in on the fun for a truly nostalgic gameday experience."

Jaiden Spearman, left, and Tony the Tiger dump Frosted Flakes on Louisville Head Coach Jeff Brohm. Lousiville defeated Washington in the 2024 Tony the Tiger Sun Bowl.

In addition to the fun throughout the Tony the Tiger Sun Bowl, Kellogg's Frosted Flakes Mission Tiger initiative teamed up with DonorsChoose to donate to Riverside Middle School, providing resources for vital sports programs so that all kids can play. As of this year, Mission Tiger has donated over $4 million to participating schools in all 50 states.

Before an action-packed matchup between Louisville and Washington — with the ultimate win going to Louisville — fans also enjoyed the Tony the Tiger Sun Bowl pre-game fan party at Glory Field that featured music, games and giveaways.