In support of the College Football Playoff Foundation's Extra Yard for Teachers initiative, which funds projects for teachers at schools across the country, Cheez-It is donating $300,000. This is the second year that the brand has supported the Extra Yard for Teachers initiative, and Cheez-It increased its donation by $50,000 this year.
During the 2023 college football season, Cheez-It's $250,000 donation helped fund 444 projects for 343 teachers at 175 schools, including underfunded schools across Illinois and Michigan with diverse populations where at least 50% of students qualify for free or reduced-price lunches.
This year, Cheez-It has planned multiple surprises for teachers through various funding of classroom projects on DonorsChoose.
Additionally, Cheez-It and the College Football Playoff Foundation have engaged multiple college football student-athletes to express gratitude and share personal stories that honor educators and highlight their invaluable contributions.
"Cheez-It is thrilled to once again partner with the College Football Playoff Foundation and Extra Yard for Teachers to give back to educators who truly elevate the teaching profession," said Cara Tragseiler, senior brand director for Cheez-It in a release. "It's an honor to be able to give back to the people who have made such an indelible mark on their students and communities."
Through its Better Days Promise, the company’s social and environmental strategy, Kellanova has committed to creating better days for 4 billion people by the end of 2030. The ongoing partnership between Kellanova's Cheez-It brand and the CFP Foundation, the largest sports entity dedicated to inspiring and empowering teachers, aims to recognize teachers across the country.