Kellanova launched the Pop-Tarts Party Pastry — a toaster pastry 73 times bigger than traditional Pop-Tarts — to remind fans of their childhood joy and turn summer moments into Crazy Good celebrations.
Supersized to serve up to 73 people, the Pop-Tarts Party Pastry incorporates the brand's iconic golden crust, strawberry-flavored filling, frosting and sprinkles in a super-sized package. Fans can personalize their Party Pastry with frosting phrases. The Party Pastry will be delivered directly to fans' doorsteps in a 3-foot-tall box mirroring the brand's traditional packaging.
A limited number of Pop-Tarts Party Pastries are available for residents of New York City, Los Angeles and Chicago beginning August 7 for $60, including delivery via the online Pop-Tarts shop. See full terms here.
"If you're one of our fans who misses the nostalgia of childhood summers when you could practically smell the freedom in the air, the Pop-Tarts Party Pastry is for you," said Heidi Ray, senior director of marketing for Pop-Tarts.
