Gopuff expands everyday essential delivery with private-label Basically goods

As the at-home work trend lingers, Gopuff, the Philadelphia-based go-to platform for immediate delivery of consumers’ everyday needs, has marked its entrance into private label with the introduction of Basically. The new line gives customers access to "high-quality" snacks, water and home essentials at a value price. 

Basically bottled water is the first product to be live on Gopuff, and will be followed by other Basically-branded essentials including cleaning products, batteries, paper products, cutlery and food-storage products.

Additionally, Gopuff’s Basically Amazing line of snacks will be launching over the next few weeks and will include pretzels, nuts, trail mix, popcorn and snack mix. Gopuff will continue to roll out new products to the Basically line in the coming months and plans to introduce additional private-label brands later this year.

Gopuff operates in more than 1,000 cities and uses consumer trend data, surveys and more to develop products, flavors and pack sizes that perfectly suit its customers’ needs and tastes.

In July 2021, the company launched Gopuff Kitchen, delivering freshly prepared food and beverages in more than 70 locations, with plans to launch many more this year.