Vending machine promotion puts spotlight on new protein drink

To shine a spotlight on its new Rockin’ Protein, milk company Shamrock Farms built a one-of-a-kind vending machine with a twist: instead of accepting money, it only accepted jumping jacks.

Shamrock Farms said that during the promotion, “People seemed to like the challenge as every last Rockin’ Protein was gone from the machine in a matter of hours.

See the machine in action here.

Rockin’ Protein Builder is made with real milk and is low in sugar, carbohydrates and calories with 30g. of protein. It’s available in 12-fl.oz. ready-to-drink bottles in chocolate and strawberry.