M&M'S® Announces Coffee Nut As Winning Flavor In The First Ever "Flavor Vote" Campaign

HACKETTSTOWN, N.J., July 25, 2016 /PRNewswire/ -- In honor of the brand's 75th anniversary, M&M'S asked fans to choose the brand's newest peanut-flavored addition to join Original Peanut on shelves. With more than one million votes cast, M&M'S is proud to announce Coffee Nut as the flavor loved most!

Starting in August, the Coffee Nut flavor will join M&M'S Original Peanut, which was first introduced in 1954, on shelves at retailers nationwide. Coffee Nut defeated two other peanut-flavored challengers – Honey Nut and Chili Nut to win consumers' votes.