CPG industry veteran David Jacobs has joined Mars Inc. as vice president of marketing for Mars Food & Nutrition North America.
In his new role, Jacobs will lead strategies to drive penetration and accelerate growth in the rice and ready meal categories in the U.S. and Canada. He will oversee growth plans for Ben's Original and Seeds of Change and other strategic initiatives to drive value creation across the business.
Jacobs has extensive sales and marketing experience across multiple consumer brands and companies, including SC Johnson and Unilever. In those roles, he oversaw product portfolio and marketing strategies to grow the brands globally.
He reports to Dave Dusangh, regional president of Mars Food & Nutrition North America.
What they are saying
"We're excited to welcome David to Mars Food & Nutrition. His impressive background in building world-leading CPG brands and leading high performing teams aligns perfectly with our mission to deliver delicious, convenient and nutritious meals to meet the evolving needs of today's consumers," said Dusangh. "His expertise makes him an exceptional addition to our leadership team, and I look forward to him contributing innovative approaches to drive meaningful growth for our brands and business."
Upon joining Mars, David Jacobs said, "I have always admired Mars for its exceptional brands, strong values and principles, and commitment to innovation. Mars Food & Nutrition brands nourish communities around the world and having the opportunity to contribute to creating better food today for a better world tomorrow is inspiring to me. I look forward to helping shape the future of this dynamic and purpose-driven business."
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