Source Performance Food Group Company
Performance Food Group Company (PFG) announced it is the first food distribution company to enter a partnership with The Hershey Company to incorporate a variety of well-known Hershey products into its desserts.
Select products in PFG’s premium line of dessert offerings, Sweet Encore, will now feature Hershey ingredients including chocolate, caramel, Reese’s Peanut Butter Cups, Reese’s Pieces and Heath Bar bits. The Sweet Encore desserts that incorporate Hershey products will have co-branded product packaging.
“Hershey’s is a trusted, well-known brand with a rich tradition that consumers love,” George Holm, chairman and CEO, PFG, said in the announcement. “We are excited about this new partnership and look forward to providing our customers access to our top-quality desserts products that include Hershey’s ingredients.”
Sweet Encore desserts featuring Hershey products are available now. Merchandising materials will be provided to help PFG’s customers highlight the quality ingredients used in the desserts.
